The Good, the Bad, and the Ugly
Last week, we announced that we had raised a round of funding. We could not be happier about who our partners are and what is to come. We have been in full hiring mode since the announcement but have had time to reflect on the fundraising process. Our next few posts will cover different parts of the raising process but here are some initial thoughts.
Things we learned:
Fundraising is hard.
Fundraising is really hard when it’s your first time doing it.
Fundraising is a lot like dating. It’s really fun to talk about the good ol’ days once you’re settled down in a relationship. Going through it, however, can be miserable
We went into the process admittedly naive. We thought we’d show investors the email. Some nice press articles. Give them a Skimm T. They’d fall in love. Money would be in the bank in three weeks. We’d all have a glass of champagne.
That is not how it went.
The process was long, stressful, and brought about the first tears in Skimm HQ ever. But it was necessary and transformative. Being able to pitch our company to someone else forced us to rearticulate, redefine, and sharpen our vision for theSkimm. It turned us into better co-founders and co-CEOs. It brought us focus, tougher skin, and made us so excited for what we could get done with the right partners and funds.
Things that are great about fundraising:
You focus
You meet so many new people. We have developed such an incredible network of mentors through the process and never would have met them had we not been out there
You get more excited than you ever thought you could be about your company
It is very surreal to talk about more money than you ever imagined seeing in your bank account
Things that are not great about fundraising:
It’s awkward asking people for money and doesn’t get less awkward over time
People can be rude and condescending…especially during your first time
You are giving up ownership in your company
It’s very hard not to take things personally
You say your pitch so many times that you sometimes blurt it out while ordering dinner
Things we are happy we’ll never hear again
“Is this your first time raising money?”
“Have you even thought about your business plan yet?”
“Do you two hate each other yet?”
“Who did you pay to put your deck together?”
“Who’s doing the raise for you?”
“Do you just do this on the side and have day jobs?”
New Entrepreneur Lesson of the Day: Fundraising is hard and it’s very tempting to hire people to help you. But it’s extremely valuable to do it yourself. It’s your company. Make it happen.
